文章
数据库营销-瞄准现有客户
本页转载自本书英文网站的对应页面。之后会提供对应的中文版本。 Database Marketing is the process of taking existing customer, market and competitive data to create targeted marketing messages to retain existing customers, acquire new customers and ultimately to increase sales. In this article, we...
营销组合建模-避免常见的陷阱
本页转载自本书英文网站的对应页面。之后会提供对应的中文版本。 Peek at the ever-increasing cost of a Super Bowl television ad and you’d likely be unconvinced that many companies’ marketing budgets are shrinking. Nevertheless, it’s happening and although many consumer brands continue the predictable...
跨国酒店运营商从新型营销数据集市中获益
本页转载自本书英文网站的对应页面。之后会提供对应的中文版本。 Complication – This large, world-wide hotel corporation had no master location for all spend, revenue and budget information for the interactive marketing group. Much of the data was created manually, housed in Excel or just estimated....
案例研究：数字营销分析
本页转载自本书英文网站的对应页面。之后会提供对应的中文版本。 Complication – A major, consumer packaged goods company had a global portfolio of digital marketing properties that numbered in the thousands. Percent of marketing spend allocated to digital marketing was increasing...
投资回报率分析：提高电力保护设备供应商的市场竞争力
本页转载自本书英文网站的对应页面。之后会提供对应的中文版本。 Complication – The client, a national leader in the business electronic asset protection industry, was involved in RFPs for several office equipment OEMs (Original Equipment Manufacturer). Because the client provides the most...
案例研究：客户行为分析
本页转载自本书英文网站的对应页面。之后会提供对应的中文版本。 Complication – A major, consumer packaged goods company had a global portfolio of digital marketing properties that numbered in the thousands. Percent of marketing spend allocated to digital marketing was increasing...
自助服务分析会扼杀 IT 商业智能团队吗？
本页转载自本书英文网站的对应页面。之后会提供对应的中文版本。 The world of analytics is changing. Self-Service Analytical tools like Tableau, Qlik, and Power BI are enabling business users to perform reporting and analytics on their own with little to no support from the IT organization. This trend...
将您的数据变现的五个关键
本页转载自本书英文网站的对应页面。之后会提供对应的中文版本。 According to Buckminster Fuller’s “Knowledge Doubling Curve” human knowledge doubled approximately every century. Today, it is estimated that human knowledge is doubling every 12 to 13 months. IBM is estimating that with the build out...